How Are B2B Marketers Measuring Social Media?
I asked a number of my B2B Marcom colleagues how they’re measuring social media. The answers were varied, but all agreed that anyone involved in social media should measure results, and the metrics...
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New B2B Marcom Tool: Conversation Calendar
A B2B social media strategy should include a conversation calendar. Your conversation calendar lists the media and frequency of all your social media activity. The conversation calendar acts as a...
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Facebook Analytics for B2B: Because Our Customer Is a Person Too
Facebook marketing for B2B is a tricky subject, mainly because the behavior of people on this social media platform tends to be geared towards personal conversations with friends, not necessarily...
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Practical Social Media Measurement for B2B [#B2Bchat Recap]
B2B companies, especially those that are not web-based businesses, tend to be late adopters of social media. This has been my personal experience, as Firetide’s social media efforts started less than a...
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Where In The World Is B2B Social Media ROI?
Is this a familiar scene? Are you spending a lot of time talking about B2B social media and content marketing, only not acting because you can’t find ROI? If you are looking for the perfect case study...
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7 Hot Trends In B2B Marketing Analytics
No matter what area of the B2B market you’re involved with, change is a constant. In order to stay up to date with frequent changes and plan your marketing strategy accordingly, you should utilize B2B...
View ArticleIf Social Media Works For B2C, Why Not B2B?
As the online award ceremonies and end of year achievements littered the festive period it was very noticeable to detect a craze of celebrating B2C success stories in regards to social media. Praise...
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Who Cares About Your Klout? Do you?
Personally, I’ve never been overly concerned about receiving a perfect grade as long as I know I’ve done my best. I raised my kids to think the same way. I believe there may be a downside to every kid...
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